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How Refreshing, How Heineken

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I Love Heineken

How refreshing, how Heineken is one of my all time favourite ad campaigns. This ad in particular has, in my opinion all the elements of a brilliant advert – it grabs attention, holds interest, is culturally relevant and appeals directly to the target market.

The result – a clever message wrapped up in British tongue-in-cheek humour with a great punchline, finishing up with a memorable campaign slogan that ties it all together.


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